Beauty of Joseon - Centuries of Korean Herbal Wisdom, Precision-Formulated for Modern Skin
Beauty of Joseon is named after one of Korea's most significant historical periods - and the brand takes that reference seriously. The Joseon Dynasty (1392–1897) was an era in which Korean beauty rituals were highly developed, centered on the use of natural botanical ingredients - ginseng, rice, honey, green plum, red bean - to maintain skin health, clarity, and luminosity. Beauty of Joseon's entire product philosophy is built around reinterpreting those traditional Hanbang (Korean herbal medicine) ingredients through the lens of modern dermatological science. At GlowCare Pakistan, we stock the Beauty of Joseon range - all 100% authentic with nationwide delivery.
Hero Products and What Makes Them Stand Out
Relief Sun Rice and Probiotics SPF50+ PA++++: The product that put Beauty of Joseon on the global skincare map. A lightweight, hydrating sunscreen blending broad-spectrum UV protection with Rice Extract and Probiotics - offering daily protection without the white cast, greasiness, or skin-drying effect of most chemical sunscreens. Available in 50ml and 10ml trial size. Explore our full sunscreen collection.
Daily Tinted Fluid Sunscreen - 5 Shades: A tinted SPF50+ fluid available in 5 shades to accommodate a range of skin tones including medium and deep - one of the few tinted Korean sunscreens designed specifically with diversity in mind.
Dynasty Cream: Beauty of Joseon's most iconic moisturizer - a rich, silky cream built around Ginseng, Honey, and traditional Hanbang complex that delivers deep hydration, improved skin texture, and a naturally luminous finish. Explore our anti-aging skincare collection.
Revive Eye Serum: A Ginseng and Retinal-powered eye serum targeting fine lines, dark circles, and loss of firmness around the delicate orbital area. Available in 30ml and 10ml trial size.
Glow Serum and Glow Deep Serum: A pair of Rice Extract-based brightening serums - the Glow Serum delivers surface luminosity and hydration, while the Glow Deep Serum penetrates further for longer-term brightening. Explore our skin brightening collection.
Ground Rice and Honey Glow Mask: A wash-off mask combining ground rice and honey for a 15-minute treatment that immediately improves skin texture, brightness, and softness.
Apricot Blossom Peeling Gel: A gel exfoliant with AHA and natural botanical peeling agents that delivers one of the most satisfying exfoliation experiences in Korean skincare.
Frequently Asked Questions
Is Beauty of Joseon suitable for sensitive skin?
Yes. Beauty of Joseon formulas avoid synthetic fragrance and harsh irritants. Their Hanbang ingredients - particularly Rice Extract, Green Plum, and Red Bean - are gentle, food-derived botanicals that have been used on skin for centuries. The Relief Sun is specifically recommended for sensitive skin due to its non-irritating, barrier-supporting formula.
What is Hanbang skincare?
Hanbang is the Korean term for traditional Korean herbal medicine - a centuries-old system of botanical healing built around ingredients like ginseng, mugwort, honey, rice, and red dates. Beauty of Joseon incorporates these ingredients into modern, dermatologically verified formulas, combining traditional wisdom with contemporary skincare science.
Is Beauty of Joseon available in Pakistan?
Yes. GlowCare Pakistan stocks the Beauty of Joseon range - 100% authentic with nationwide delivery to Karachi, Lahore, Islamabad, Peshawar, Quetta, and all major cities.
